Gettin’ Sticky Wid-it.
Better, Stronger, Faster. Or wait. Is it Stronger, Tougher, Better? Faster, Longer, Stronger? Whatever. It was Company X’s National Sales Meeting theme this year. I know because one of my friends and subsequent President Club award winners called me at 2am naked after he jumped fully clothed into what passes for a swimming pool at the Radisson in St. Petersburg.
“Sticky”. That was the buzz word for them. They want to get sticky with customers. Sticky with integration. Sticky with product marketing. Sticky with supply chain operations. Sticky with vendors.
Company X, yo, heads up!
When people are sticky do you know what they do? Yeah, they go to the sink and they wash their hands. People don’t like to be sticky. Sticky hot at the baseball game in 102 degree weather. Sticky with melted Popsicle gook. Sticky with gum on the bottom of your shoe when you’re running to catch the train. I can’t think of anything sticky that doesn’t involve me wanting to go wash my hands or take a shower.
LMAO at this one. At the mega-company where I work, the word “sticky” is used all the time, especially when it comes to marketing. We have a bulletin board here where we have a long list of words and phrases that should go away. “Sticky” is one of them, “at the end of the day” is one, “tiger team” is another, blah blah blah. I sometimes wonder if those who have never worked in a large corporate environment are aware of all the obnoxious corporate phrases that are out there.